I would say the strongest aspects of ATS that attracted me here is its graphics rich eniviroment, timely and intriguing topics, great supervision and
its intellectual membership base. There's plenty of plain Jane airhead sites, but there's damn few that offer all this.
Boomers: A Web-Marketing Bonanza
Business Week
Today, baby boomers make up the Web's largest constituency, accounting for fully one-third of the 195.3 million Web users in the U.S., according to
JupiterResearch. They also spend more money on online shopping than your average Web user. Advertisers understand that, and targeted boomers with
close to $5 billion in ads last year, according to Jupiter, out of a total $13 billion spent in Web advertising.
Despite all that, boomers are arguably the most underserved audience on the Net, when it comes to special, customized destinations. Even where you
would expect to see smart, age-related targeting—sites dedicated to photo- and video-sharing, for example—there is a surprising void.
Please visit the link provided for the complete story.- publish.com
Beware the Fads of the Future - publish.com
