This Nine Hundred and Eleven Pound Gorilla concept is being revised from the original idea portrayed in this thread. Stay tuned for more
information coming soon.
(February, 2008)
Branding 9/11 Truth For "The Average Media Consumer"
Problem:
While "conspiracy theory aficionados" may easily see the discrepancies in the "official" explanations for the attacks on 9/11/2001, the average
person does not. In an effort to spread awareness of the possibilities of government conspiracies related to these vents, various "9/11 Truth"
groups have formed throughout the world, following the lead of the main group at 911truth.org. However, these groups tend to be populated primarily by
"political activists" whose natural tendency for street-action is not getting through to the average person. As a result, the general public has
either been turned off by the passion of eager activists or simply does not care.
Need:
Those who take the time to review well-presented material about the discrepancies associated with the attacks of 9/11 tend to being a cycle of
questioning and doubt that leads to a concern that "something important" is being withheld. So the challenge is to find a means that effectively
communicate concerns about 9/11 in a concise and "mainstream" manner so that the average person will listen, and begin to learn more.
Proposal:
A joint venture not-for-profit project among between AboveTopSecret.com, and two other groups we're currently working with -- to be named soon.
(We're working with the CEO of a publishing house, and an important 9/11 advocacy group... bringing together three leaders in their respective
areas... and a "911 Pound Gorilla" book is possibly one of the items that could happen.)
What:
The Nine Hundred and Eleven Pound Gorilla -
www.911gorilla.org... (place holder site)
Basic Idea:
Create a "branded icon" that represents a growing frustration over discrepancies and questions related to the official explanations of the attacks
on 9/11/2001.
The Gorilla is a pervasive symbol, supported by all who question the events of 9/11. "It's the 911 pound gorilla in the room everyone has heard
about, but few like to talk about."
Material distributed under the 911 Pound Gorilla brand must be:
- concise and professional - short, sweet, well-written, well-designed, slick, and devoid of excitable rhetoric
- clear and simple - 9/11 factoids that get to the point and avoid sensationalist clonclusions
- avoid finger pointing - the goal is not to blame a party, president, or group, but to encourage dialog & questions
The 911 Pound Gorilla brand represents a sober look at the questions surrounding the events of 9/11 in a way that is easily accepted by anyone.
- 911 Gorilla topics should be cocktail party safe
- 911 Gorilla topics should be conversation starters
- 911 Gorilla topics should be work safe
- 911 Gorilla ads should look like they fit well in mainstream magazines
- 911 Gorilla publications should look great on Barnes & Noble shelves
- 911 Gorilla website must be supremely professional
- 911 Gorilla podcasts should sound as good as the best radio show
- 911 Gorilla outdoor advertising should look great in Times Square
- 911 Gorilla should be welcomed on the streets of any city (person in costume)
Brand Icon:
A slick and professional design is needed that looks approachable, intelligent, and above all has the potential to be an internationally recognizable
brand icon on par with the world's most known consumer brands.
The
"911 Pound Gorilla" brand icon needs to be slick, clear, professional, and able to become an item that can be instantly recognized as a
symbol of the search for truth. So we'll be launching a contest as we search for the perfect "brand icon".
How ATS Members Can Help:
All ATS members will have a unique opportunity to help shape and refine the messaging that is delivered by the "911 Pound Gorilla" brand... both on
the
911gorilla.org website, and in offline publications, ads, and pamphlets. So we'll also be looking to our
members to find twenty of fewer core 9/11 topics that can be refined and presented for "mainstream consumption."
Two new threads regarding the icon design contest and content brainstorming will appear soon.
edit, spelling in title
[edit on 13-2-2008 by SkepticOverlord]